Mike Michalowicz is an author and creator of Profit First. He is the creator of Clockwork, a powerful method to make any business run on automatic. Mike’s main venture is writing and creating new books. He also owns businesses such as a membership organization for accountants and bookkeepers.
Mike’s next book, Get Different, discusses proactive marketing. There are 3 key elements to marketing: being different, being attractive and presentable, and including a reasonable directive. Get Different comes out on September 21st and you can check it out at gogetdifferent.com. You can also buy Mike’s book at your local bookstore or Amazon!
The power of gifting
Mike talks about the importance of gifting and its thoughtful recognition. Gifting makes you someone to remember and makes you learn about other people and what they enjoy, building a relationship with the other person.
Many people don’t want to organize the connection with other people or “host the party”. A strategy for gifting that Mike recommends is, if you want to build relationships, help facilitate other people’s relationships and be the coordinator.
Pushing through times of adversity
Mike talks about a difficult time in his life where he had to tell his family that he declared bankruptcy and couldn’t fully provide for his family. He began to cope in unhealthy ways and was mentally struggling. He started journaling and wrote down his thoughts about entrepreneurship and what makes a business run efficiently. This later fostered his authorship.
Emotional vs physical presence
Mike talks about the relationship between emotional and physical presence. If your mind is clouded by work or other circumstances, your emotional presence is missing and you are not really present even if you are physically there.
Learn more about Mike at his personal website: https://mikemichalowicz.com/
Sean McCormick 0:02 This week on Earn More Tutoring, Mike Michalowicz and I talked about his upcoming book Get Different, and how he's coached entrepreneurs worldwide to make their businesses run like clockwork. Mike Michalowicz 0:13 And I tell my wife around her house, we lost it 30 days later. So my daughter, in particular, she was nine years old the time that I couldn't send her to a horseback riding lesson. As she heard that she was crying, I'm crying and he was really tough to see the provider. That's what you do. That's right. provider for our families to be the one who is taking from. It's my daughter, when I told her I can't pay for horseback riding lessons. She just ran away from me, because I thought she was who she ran away for bedroom. And not to lock herself there. She grabbed her piggy bank and she came running back on the table which was Daddy, since you can't provide for a family, I'll do it. Sean McCormick 0:52 All right. This is Earn More Tutoring, the ultimate crowdsourced education entrepreneurship show. Today on the show, I've got Mike Michalowicz, author of Profit First among many books. Welcome to the show, Mike. Mike Michalowicz 1:04 Sean, it's a pleasure to be with you. Thank you for having me. Sean McCormick 1:06 Well, I am thrilled to have you on obviously, I've been a fan for a long time. And now it's great to be chatting here with you. And one of the first things I wanted to ask is, I know you have a lot going on, you are a entrepreneur. Can you tell us about kind of your main ventures right now? Mike Michalowicz 1:19 Yeah, I mean, the main venture is writing. So I'm working on a new book now. And I'm working on a new new book after that. I mean, passion. I do own some businesses. So I have a membership organization for accountants, and bookkeepers. And I also have a wealth, it really facilitates the authorship business here. So they're speaking all these different elements that play out. So combined, while small companies we have about 18 or 19 employees now, around the work I do, which is just it's a dream come true. Sean McCormick 1:52 Yeah, well, that's how I discovered you and actually wanted to share a little story about how I discovered just how I was reading 12 months to 1 million. And Ryan had this story about how you sent him, I think, a bat or some type of baseball memorabilia, just when he was visiting to see, I think it was a Cleveland, Cleveland game or something. And I was like, Who is this person that would go so far out of his way? Or is like a signed bat? Can you actually tell that little story because it just it blew my mind the level of I guess, you know, authenticity and understanding that you go to build relationships. And I think, like that just has that attractive energy. I was like, I have to read this guy's book like he did that. Mike Michalowicz 2:35 Actually, I don't even remember that specific one. I'll tell you why. gifting is a process made this almost too palace of a word, but it's something that is really rooted into what I believe is important, and our organization does. So we actually have Amy here, who is our gifter. And we think a gift is it's a couple of things. First of all, it's it's thoughtful recognition of someone there's a guy named John Rowland wrote a book called gift ology. And he says, it's the thoughtful thought that matters, not the thought that matters. But the thoughtful thought. So what serves this person in that situation? What was their interest in personal desires? The other thing is, it's non promotional. Like, I wouldn't have imagined that low that that shows up, there's my logo on it, or I picture Hey, like, none of that stuff. What I found fascinating about people, this is true for you, me, too. If you look around your desk, John, like all this stuff you have, we have a mental inventory of where everything was sourced, like, oh, I put that on Amazon, or that was, you know, we know where everything came from. So when someone gifts gifts us something purely thoughtfully, remember, Oh, this was a gift from selling so. So that's an important way to to recognize that you don't need to, to promote your business. That's your objective, you don't and you shouldn't put your logo on it. I think the last thing is gifting someone, something with an expectation of return is not a gift. That's a bribe. Gifting someone as a in recognition of an event or as a thank you is the proper way to give. So Ryan's haven't experienced watching a baseball game, that's an event happening that's appropriate to give it a gift. There's no expectation return. I didn't know he'd include that in the book. That's phenomenal. But it's just something to memorialize that event. And I know selfishly, that if I'm the provider of the gift that I'll be remembered and this stuff comes back full circle at some point. Sean McCormick 4:29 Well, it really goes to the heart, I guess why resonated so deeply with me...
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