Alan is the Founder of ADD Crusher where you can receive a program with tools that teach alternative ADD treatments, and the creator of Crusher TV to help professionals who want to get more done. He also helps coaches to build and scale their business, as well as productivity hacks.
Alan was a child with undiagnosed ADHD, struggled with addiction in his 20’s, and got an entry-level job at 30. He realized that he took longer to do things than his colleagues.
He learned from Deepak Chopra’s book, The Seven Spiritual Laws of Success, that he actually has full control of his thoughts. He committed to being more attentive to his thoughts in order to quiet his mind to focus more on his work. Another audiobook that helped him discover his path was The 7 Habits of Highly Effective People.
Alan wondered why no one has created videos to teach this stuff. So, he decided that he would create an interactive and fun way to teach the strategies he had learned, which is now ADD Crusher.
How can I be more productive?
This is a question that everyone struggles with, whether you have ADHD or not. The main strategies that Alan recommends to improve productivity include: prioritizing your diet/exercise/sleep habits, write down the 1 thing that you need to focus on that will move you forward, and move distracting devices out of sight when you are working.
In doing so, you will be more likely to focus on a task and STAY on it. The idea here is that it's tough to look at a longggg to-do list and stay focused on 1 thing from that list. Alan also recommends pausing in the morning and asking yourself “what is today going to be about?”
Other tools that Alan uses to increase his productivity include setting multiple alarms, using the Mona Planner (www.monaplanner.com), and a software called Text Expander.
How do I make the most out of Marketing and Advertising?
Marketing and advertising is an incredible tool to take what you want to share with the world and get it to as many people as possible. When growing your business, you want to know what your tribe needs from you AND what their communication/language style is. Ways to find this out include sending out a survey, spending time in media where your audience gathers and observing how they communicate, and creating a pain-gain chart where you write down all of the pain points in your tribe, (what they struggle with), and how things would be if that pain was erased (solutions).
Additionally, Alan takes advantage of blogging, video and podcasting in order to put himself out there and encourage people to check out what he offers.
Alan uses a marketing technique to incentivize more people to sign up for his mailing list. He offers a free ebook with ADD tips that people will get when they subscribe to his mailing list. The goal here is to offer a valuable free service or product in exchange for a new subscriber.
Sean McCormick 0:00 This week on Earn More Tutoring Alan P. Brown and I talk about his journey from marketing executive to thought leader in the productivity space, his simple to replicate organization hacks that have supercharged his finances, and how he has created courses, authored books and leads mastermind groups to support people who want to improve their productivity. Alan Brown 0:20 This spring hack I once after drinking a Jack Daniels, on a flight when I couldn't do any more work on anything, I said, go to the drink from the flight attendant and I just sat down and on a napkin, I just figured out what percentage of my net worth was due to this one brain hack. And don't I wish I kept that napkin because I can't remember how I got through it. But I spent like an hour and a half working on it. And I figured out that this one brain actors represented 20% of my net worth. Sean McCormick 0:50 This is Earn More Tutoring, the ultimate crowdsource education entrepreneurship Show. Welcome to the show, Alan. Alan Brown 0:57 Great to be here. Thanks for having me. Sean McCormick 0:59 Of course. So what I'd love to start with is tell us about your different current offerings and the things that you provide for your clients. If you could give us an overview of those, it would be so helpful. Alan Brown 1:10 Well, at the risk of of overloading you, I'll just start really at the beginning, which is with ADD Crusher, which is something I created about 910 years ago, which are to it's a program of videos and audios as kind of a virtual instructional coach. So that's, that's where I began. And then I also have something called Crusher TV, which I started about five years ago, which is for just generally for professionals who want to get more done in less time with less drama, as I like to say, and it's a membership, where we've got a bunch of mini master classes available to members. And then I also coach coaches. That's what that's Crusher coaching, which is the third part of my business, and I help coaches to build and scale their business. But I also teach them the productivity hacks so they can get that work done. So that's it in a nutshell. Sean McCormick 2:07 Yeah, well, that's awesome. Because people always we, you know, on this podcast, I talk to the guests and something that is kind of a common theme between different guests is that having multiple streams of revenue is so important, being diversified. So, you know, that's fantastic, but it sounds you got you know, a three pronged approach there where you've got, you know, your program that people can sign up for and just go through, you've got your masterclass are kind of like a mastermind group. It sounds like, and then also, yeah, Could you could you clarify, oh, Alan Brown 2:38 well, I'll tell you what, well, within those, the three different sort of businesses, yeah, the Add crusher is a program, you just you buy the program, and it's all digital, and you go through that program that's for ADHD, teens and adults. And then Crusher TV is a membership with are these mini master classes within that membership that are accessible to you. And then the crusher coaching actually has a coaches mastermind within it. So I do have a group of 10 coaches that meet every week. But also I have a course for content creation for coaches. But importantly, and what sort of perked up my ears, as you talked about alternative revenues, alternative streams of revenue. And I'm actually giving a presentation tomorrow at the National Association of productivity and organizing professionals naipo. And I'm going to be teaching them how to build additional alternative revenue streams from creating your own mastermind group coaching a membership, how to market up your book, affiliate revenue, it's a whole bunch of different things. And I actually right now have, I think, 10 different active revenue streams. So if anybody ever wants to talk about that stuff, that's your That's right, in my wheelhouse. Sean McCormick 3:58 Well, you're in the right place, because we're definitely going to talk about that stuff. And I love to talk about that stuff. Because I think there's so much great content out there about how to stay organized, or, you know, teaching strategies, and I love that stuff. And that helps me be a better teacher and a better coach. But there's not Well, there is enough, but there could be more and more tuned content for people like yourself and myself, who are coaching others and need strategies for how do we build our businesses, effectively manage them effectively, turn them into a little bit of Clockwork or a well oiled machine. So I have so many questions, because it's exciting to talk to, you know, another male in the field. There's, there's a lot of females in the organization field, which is awesome. And I learned so much from them. But I did see I just joined napo actually, like two weeks ago based on the recommendation of Leslie Josel...
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